How to Find More Clients for Personal Trainers – Even If You’re New in the Business
There is never any shortcut when it comes to finding more personal training clients. However, you can become massively successful if you use the right methods to promote your business. To clarify, using more than one method will give more impressive results compared to when you only utilize one.
Let us look at some of the most effective techniques to find more clients for personal trainers.
- Create Time for Social Media
Print media is still an integral marketing tool in the modern world. However, social media is way more popular, and you should grab it for the betterment of your personal training business. In your social media network, try to be active and present most of the time so that you engage actively with your clients.
Try to do more than just logging in, checking feeds, and hitting the like button. Take time to share a thought and experience so that you create a learning platform. Before you begin, you want to know your audience and the social media channel that most of them use. This will help improve your fitness management skills as you work on growing your business, both online and offline.
- Create Articles for Local Magazines
Unless you are a novice in the field of health and fitness, you have a wealth of information. You can always talk about things that your clients are likely to find interesting. You need to find some fitness websites and magazines that are willing to provide you with space to showcase your skills and knowledge.
In case you reside in a small town, some local magazines can let you write a column where you answer complex fitness questions from clients. By doing this, you will earn a reputation as a know-it-all personal fitness coach. After some time, you will notice many people showing genuine interest in visiting your premises to access the professional services you provide.
- Offer Special Pricing Deals
This is a rule that never seems to wear out as far as marketing is concerned. Clients are always looking for the best deals from various trainers, or rather most economically balanced alternatives. Before you start, you want to find out what your competitors are doing. Come up with better and unique ways to do them so that you gain a competitive edge.
For instance, when a new client comes in, you might consider giving them a 25% discount on their first three sessions. You can also think of providing free or discounted assessments every quarter. During special events or holidays, try to give your clients some discounts.
- Post Some Testimonials on Your Website
Clients are always hopping around for the best personal trainer. Even as you work on your booking system, you need to make them curious to see what you have for them. Before they sign up for your training sessions, most clients try to find out what others are saying about your services. This explains why you need to provide them with real testimonials like the ones on Gymcatch.
If you feel that your current clients are delighted with your services, go ahead and ask them for testimonials. Let them know beforehand that you will post them on your website as a way of promoting your business. Note that these comments will make your business stand out from the competition.
- Be Visible in Your Community
Your business will always serve community members. You should not just be available in the community, but take part in things that will make you visible. With scheduling software, you can always know what needs to be done at a given time so that you do not mess up your program. You can also use a gym appointment software to plan and schedule workout sessions so that you have adequate time to serve the community.
Certain non-profit boards are always looking for individuals like you to join them. You can also choose to join other business organizations that might help market your fitness business.
- Work on Providing Mini-Workshops
Most of the time, employee wellness does not get enough attention. Proper fitness management should encompass a sturdy connection with local business owners. Do this and find out about the provision of short workshops to employees amid breaks. You can also provide these workshops online through podcasts or webinars. This can also be a great way to accumulate revenue for growing your business because you will obviously charge a small cost.
Note that unless employee wellness is popular in your town, this is not a way to raise huge amounts of money. But it can still help your business get known by building your network. You will be able to get your face out in the community so that you recruit more clients who are willing to gain from your services. It might take time and effort, but the results will eventually show.
- Share Weekly Emails
Use your fitness instructor software well so that you have enough time left to draft something for your clients and share with them through weekly emails. There is always a lot to talk about since various important topics arise at least once every week. Share these topics with your clients and prospects and let them know how knowledgeable and experienced you are in the field of health and fitness.
You should have a proper booking system and scheduling software as many clients might start streaming in, especially when your marketing efforts start to pay back. In your weekly emails, you want to share helpful tips such as how to avoid exercise injures and how to deal with lower back pain.
- Look for Referrals
This should work perfectly when you already have some regular happy clients. Because you always make them happy with the services, they are already sold on you as their personal trainer. Therefore, you should not feel shy to ask for referrals from them.
It is a great move to ask your clients to bring along a friend. If they come, make sure to keep them close and guide them on their health and fitness journey so that they sign up. You can always provide them with discounts for their first few sessions just to appreciate their coming.
- Reach Out to Local High Schools
Most high schools might not have enough money to hire a full-time personal trainer. But these are the chances you need to grab. Also, some of them might be located in places where no one can provide them with these services, which is why you need to avail yourself. It can be a great platform for you to market your services and let your business grow. You will enjoy working with young athletes who are looking to grow as they improve their performance.
With a good personal training management system, such as the one offered by Gymcatch, you can always do the right thing and manage your fitness business accordingly. The tips shared above can help get your face out into the market so that you recruit more clients. Note that you need to use as many of them as possible so that you get the desired results.