Why Photography is Vital for Selling Your Property

Photography is Vital for Selling Your Property

When you have bought your home, you might not have realized it, but the photos are among the things that have convinced you to get it. The power of photography in the world of real estate is undeniable, yet few people understand it. Real estate developers and agents invest in high-quality photography for selling property in magazine spreads, brochures, and websites.

So if you want to sell your house fast, you know what to do – take great pictures. If you have the budget for photography for selling property, then great. But remember that you can also do it on your own, especially if you are equipped with a pretty powerful camera and a trusty photo editing app.

Nevertheless, here are some of the things you may want to keep in mind.

Deep-clean the house first.

You don’t want your home to look unnecessarily candid (read: sloppy) in your real estate photos. So, what you should do first is to make sure that the home is deeply cleaned. This is an appropriate step, especially if you have just finished renovating the house. You can dedicate a day for this particular step, but you can always work with a professional cleaning company to make sure that every nook and cranny is sparkling clean.

Remove your “traces”

Clutter is a big no-no in real estate photography for selling property. The presence of unkempt cables and dirty hand towels on the kitchen counter may affect the look of an otherwise beautiful space. While you are at it, you may want to hide some items that belong to your family, such as family pictures, kids’ toys, and similar accessories. You have to do this so that you can help a prospective buyer picture themselves in your home. Don’t forget to hide some of your cleaning materials that may serve as eyesores, such as the mop and vacuum cleaner.

Use the right lighting

To highlight the beauty of your space, install elegant lighting. You can go for a warm yellowish light that may simulate the look and feel of high-end restaurants and hotels. This is applicable to rooms with no access to sunlight, such as the basement, the converted attic, or windowless entertainment area. For rooms that have big windows, such as the dining room, living rooms, and bedrooms, you may want to shoot these areas during mid-day. This will help you emphasis the effect of natural light on your home interiors.

Pick a wide-angle lens

If you want to capture the full size of the room, you will need to get yourself a wide-angle lens. You can use this to highlight the breadth of your space. The proportional dimensions will also allow your prospective buyers to picture how they can customize the space easily.

A few additional tips

To give your buyers a proper orientation, you need to take landscape photos. While at it, get rid of big objects in the foreground. When editing your pictures, you can use HDR. Fix the lighting and contrast using software, such as Photoshop. Don’t forget to seek inspirations from online home magazines.


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