What is required for a website to be successful on the Internet? Of course, modern web design! The best example of website design involves a combination of several factors. A competent designer will be able to combine convenient user experience and wide functionality of the site. It is also necessary to lay down the goals and objectives of the business in the concept. The most important thing is to successfully combine the visual appeal of the site with the reliability and performance of the system. The latest front-end technologies 2020 help in this. We will tell you about the most effective 2020 latest trends in web design in this article.
Website design trend
The latest trends in web design can be divided into two main areas. It is not enough to understand that fashion is cyclical, but with minor additions. For example, gradients started to appear again in new designs. At the same time, these gradients have now acquired dynamics and more striking features. It has become fashionable to weave recognizable brand colors into gradients. This is done in order to make the company even more popular.
But to succeed in this niche, you need to highlight the main goal of the project. Next, you need to follow a whole group of trends. This will help make the site not only functional, but also eye-catching. The combination of these factors significantly increases conversion. So, we present to you two groups of trends.
1. Design Trends in eCommerce
Online stores are required to provide visitors with:
- Visual appeal;
- Good user experience;
- Intuitive interface (UX / UI).
The easier it is for a person to order and receive the product they need, the better.
2. Responsive design trends
It is much more comfortable for people to go online using smartphones. Hence, it is necessary to focus on the main responsive design trends. The reduced smartphone screen, as well as pressing virtual buttons instead of the physical keyboard, makes its own adjustments. The site must remain functional. In doing so, it is necessary to significantly increase the size of the buttons relative to the images so that it is more convenient for people to click on them. Increased text size and layout are also important considerations. But there are other ideas that can help make the mobile version of the site more attractive.
1. Vivid colors and simplicity
As more brands strive to stand out from the crowd of competitors, the trend towards bright and bold colors in website designs will continue. But it’s not just the color. When a designer acts contrary to what others are doing, it demonstrates the foresight, boldness and even eccentricity of the brand identity. Still, most professionals choose a more modest palette out of fear of scaring off the conservative public. And in vain. As people increasingly begin to value freedom of expression.
2. Animations, integrated gifs and dynamic illustrations
An attempt to insert videos on page load three years ago failed. The pages took so long to load that users left the site without waiting for the download to finish. These videos have been effectively replaced by quality animation. Designers skillfully use this format in several ways:
- In the transition between pages and parallax scrolling;
- With the effects of mouse cursor;
- On mobile screens.
3. Asymmetric layouts
Most sites use a standardized grid for development. Borders are drawn with a header at the top and a footer at the bottom. A typical page is easily perceived by the human eye. In 2020, asymmetric structures appeared. They will allow brands to express their personality. Broken grid sites are especially attractive because of their uniqueness and self-confidence. But remember, if you are planning a lot of video or interactive content, then this approach will greatly complicate the layout. Also, users who are accustomed to the classics may find such an interface complex.