Consumers and online shoppers expect a brand or business to have an online presence. Making sure your brand is easily accessible online will increase your brand awareness, help you generate qualified leads, and grow your sales over time. But, it’s incredibly difficult to rank on the SERPs. Every minute, 347 WordPress posts are published, 571 new websites are created, and 70 new domains are registered. With such fierce competition, it’s getting harder to get noticed on the web.
So, what can you do?
You’ve probably heard that the way to get seen online is with Search Engine Optimization or SEO. And this is true. SEO is how Google and other search engine bots crawl or scan the web, and index pages. Based on keywords and a myriad of different metrics, your web page will get ranked on the SERPs. Without an up-to-date and effective SEO strategy, you’ll be invisible online.
While it’s true that if you directly share a URL, you’ll get seen by a customer or lead, you won’t be able to generate new leads without a comprehensive SEO strategy. SEO requires an in-depth understanding of not only how search engine algorithms currently act and operate, but SEO also needs that the person creating the campaign understands the target.
It’s true that as a proud and successful business owner, you know exactly who your target customer is. You know what their most significant problems are and how you and your business can solve them. And, you probably already know their exact questions and comments when it comes to your niche and industry. Search engine optimization professional can take these keywords and phrases that will resonate with your targeted leads and use them to craft an SEO campaign. As someone who is an expert in the business world and not the technical or digital world, it’s critical that you leave this crucial aspect of your marketing platform in the hands of a profession.
Learning SEO takes quite a time commitment, and it’s not something you can learn overnight. If you waste time trying to do something this technical yourself, you’re going to commit a time-sink error and lose out on crucial sales while you are hit-or-miss with amateur SEO strategies . . . Or non-strategies is more like it. If you compare it to a home remodel, it’d be like trying to have someone without electrical knowledge rewire your entire house. Positive outcome unlikely, proceed with caution. It’s the same concept with SEO.
In 2018, your customer’s have much higher expectations for the businesses they want to work with. Lacking an online presence will severely hamper a potential customer’s trust in you. When most, if not all of your competition is online, you don’t want to get left behind. And in fact, the internet will only continue to grow in its role of facilitating commerce between brands and brands between people. Ignoring the importance of SEO now will only harm you in the future when it becomes even more difficult to gain any traction online.
Think about it: by putting your SEO strategy in the hands of a professional, you can get to ranking on the SERPs without any headaches or frustration on your part. A well-laid SEO plan will give you the following benefits:
- A robust online presence
- Increased brand awareness
- A convenient, 24/7 way to find qualified leads
- Grow your sales and conversions
- Build your reputation
- Increase your thought leadership in your niche
- Differentiate from your competitors with optimized content
An SEO professional doesn’t just know what works with the search engines today. Part of her job is to stay up-to-date on recent and upcoming changes with the algorithms to make sure you get and continue to get the best ROI. You’ll save yourself a lot of time and frustration if you delegate this critical part of your marketing platform to an expert. So, if you want to grow a robust online presence with comprehensive SEO strategies today, contact us and see what our SEO pros can do for your business.