The app market is extremely complex nowadays and it is not enough just to find some unique application development solution for your project.
Since the investment is also huge, it has proven challenging to stay competitive and stand out among Android app development services. If a segment of your startup is left untouched or you’re not ready for it, it can affect you on different fronts. Most entrepreneurs inadvertently make the same mistakes that lead them to destroy the brand of their products. Building a successful and efficient app launch for your startup isn’t that hard.
App idea and startup with a mobile app company – often mistakenly entrepreneurs ignore the difference between launching an app and a real idea. It is not enough just to develop a unique application solution that matches your idea, because the process itself must be carried out correctly. In addition, launching the application should broaden your vision broadly. In order to realize the idea of an application, it is important to consider every detail – from the development methodology to its specific processes, deployment and implementation. Medical website design company.
Stages of mobile application development
- Search for the main idea of the application, its concept (development of something unique or improvement of an existing one). At this stage, the analysis of the market and existing products is also carried out, interviews with stakeholders / investors, and user research are conducted.
Before proceeding to the next stage, it is imperative to describe in detail the business requirements of the product (business goals, target audience, competitiveness, brand requirements, success indicators). It is also important to define the persona of the main customers (their motivation, needs, goals, triggers).
- Definition of the basic functionality – the minimum viable product (MVP). Often, mobile applications are born gradually – first, a demo version with simplified functionality is released into the world, and then gradually new features are released in subsequent releases, and this approach is most often financially justified. The developer collects feedback from users and understands what to focus on in further development, and in the most positive outcome, he can even get a minimum profit.
At this stage of the mobile application development plan, a user experience map is defined, that is, a set of basic functions and capabilities available to the user and their interaction.
- From a marketing point of view, it is important to define the basic distribution model here, because the main pages of the application itself depend on this. Also, we define in more detail the sequence of actions in promotion – sources/distribution channels and targeted user actions.
- UI / UX design is the work of a designer. At this stage, we can start working with specific functionality and with a clear understanding of what the client’s steps will be. This is where the information architecture is created, that is, the main structure of the application’s navigation system:
* The scenario of use is prescribed;
* System analysts are connected;
* Prototypes and interaction design are created, that is, it is determined how the application will work.
It is important to clarify that at this stage we are not talking about the design of the application itself, the work is carried out only with prototypes or with simple layouts.
- Validation of prototypes in usability tests (very simple basic testing of layouts and prototypes) – this stage also refers to the designer’s work – whether our clients see the value in the application that we initially determined, whether they are able to figure out how to use it. It often happens that the functionality of the application page is obvious to the customer, but completely incomprehensible to the user.
- Directly developing a mobile application, and auxiliary services.
- Promotion, without it in any way. Here we connect the maximum marketing artillery, for which there is enough funding – banners on sites and mobile, advertising in search engines, SMM, mailing, SEO in promoting the application site, if any, tracking virality and the fastest response, publications in the media and news portals, even the publication of POS materials .. everything that has enough money, imagination and tools. At this stage, it is important to determine where your loyal audience is located and which communication channels respond best and prepare the marketing part as much as possible for the launch immediately after the release of the application.
- Next comes the retesting of the functionality of the application and the search for bugs, reassessment of its design and technical specifications, the creation of test documentation (test cases). We fix bugs and put the application in a pre-release state.
- Finally release! When a series of improvements is completed and all departments are satisfied with the result of their work, the application can be released to the world, or rather its first demo version – it can be uploaded to the app stores.
According to Flurry Analytics and comScore, smartphone and tablet owners use the browser only 14% of the total time they use the device. And they spend 86% of their time on different applications.
The installed application is your direct channel of communication with the consumer. Think about it: you don’t have to spend money on ads or wait. It remains to maintain the functionality the user needs and provide him with relevant content. Mobile app design and development.
The number of purchases made using tablets and smartphones is growing. According to GWI and Hootsuite, every second user makes a purchase through their mobile device at least once a month.