Digital marketing is one of the most popular industries in today’s world. As more and more industries are becoming dependent on digital marketing, it is seen that the number of digital marketing agency in India is increasing and thus employing a large number of employees. But sadly, as of late, it is seen that the trend of reaching an exhaustion point or burnout, is on the increase. A large number of employees in such digital marketing agency seem to hit a wall within a few years of and are looking for a change.
Why do people generally burnout and get exhausted in Digital Marketing Industry?
This is definitely not a good trend, especially with so many other industries depending on their functioning. If you are an employee in the digital marketing field you will already know why these burnouts are such a common thing. From having no specific working hours to solely depending on fast food for most meals, it definitely takes a toll on the body and mind. Most of the people working in the digital marketing industry are constantly glued to their electronic screens and do not get to spend much time away from office.
Emails, messages, phone calls, notifications, client requests and demands and staff training demand our consideration and exhaust the inadequate time we have each day.
Using the figures on –a forerunner to burnout–from Statista, we can see that the top four reasons are all related to work. Whether it’s the money, we are earning from our work, our own perfectionist expectations or anxiety in trying to balance work and family life.
5 tips to help you survive this exhaustion
But if you want to survive well in this industry and not hit a wall within a few years of working, then you need to manage your time and resources to the maximum. Optimum utilization of the time and resources will help to ensure that you do not need to give long hours but get the job done perfectly. Here are 5 tips to help you survive in the digital marketing industry and not burnout easily.
1. Earlier to bed, the clearer the mind
If you are looking for clarity, then a good night’s sleep is all you need. Most of the time, we tend to put in only 5 to 6 hours of sleep and then get back to our daily routine without realizing how tired we are. If you do not want your mind and body to succumb to pressure, then you need to sleep for at least a good 8 hours. This ensures that your mind is ready to be creative throughout the day.
2. Take time off for better productivity
If you want to become more productive, you should take longer vacations. It has been proved that taking holidays or time off from work actually helps you to concentrate better and make best utilization of all your resources. It also helps you to schedule a better plan for the work to be executed.
3. Remain physically active for better mental health
If you want to have strong mental health, it is important to stay fit. Try and remain active throughout the day so that you get a lot of oxygen intake. This helps your body and mind to stay fit.
4. Change of environment always helps
Staying cooped up in a cubicle throughout the day does not help to imbibe creativity. Make sure to go for small walks or just sit and work in other places, to have a change of work environment.
5. Try and plan a 6 hours’ work day
Time management is a very important part of this exercise. You need to be productive, rather than putting in hours. Though sometimes long hours are inevitable, try to fix a daily routine of working productively for 6 hours each day.
These few tips will help to utilize your time and resources well and not exhaust yourself. Inculcate these things in your daily routine and you are sure to sustain in the digital marketing industry for the long haul!