Digital marketing was once considered to be an optional form of promoting businesses. However, times have well and truly changed and today, digital marketing is no longer just an option – it’s compulsory. The majority of customers will search for advertise online for painting solutions so your business needs to be there! Whilst you are improving your online presence why not check online to see if your insurance for painters is competitive.
If you run a painting business and are hoping to make a name for yourself, you shouldn’t waste any time in terms of advertising the business online. In this post, we’re going to share with you some handy digital marketing tips. So, without further ado, let’s get started!
- Start with the basics
First of all, your painting business needs a website. Developing and designing that website are things that you can assign to professional web developers and designers. You could also use website creation tools such as Wix, Constant Contact, or Beaver Builder. If you’ve just set up your business, we’d recommend using a website creation tool as it will allow you to create a basic website with minimal features for free.
In terms of the website’s design elements, you should go for colours, fonts, images, and/or graphics that are consistent with your brand. Also, ensure that you include vital details regarding your painting business across all the pages. Your location, contact number, and business hours should be clearly visible for visitors, irrespective of the page they visit.
- Create separate landing pages for individual services
If you provide painting services across both residential and commercial spaces, you should have two separate landing pages – one that highlights your expertise in residential painting and the other in commercial painting. This would help you to post ads across various digital media channels for specific services.
For example, if a user searches for ‘residential painters in Sydney’, you wouldn’t want him to end up on a landing page that has information regarding your commercial painting services as well. The point of this exercise is to cater to what your target audience is specifically looking for. In the world of digital marketing, there’s no room for the generic any more.
- Local SEO is the way to go
Any business, when it is in its nascent stages, should be promoted to the target audience living in and around its location. In the pre-internet days, businesses used to do this with the help of posters and signage, but today, it’s all down to SEO. Local SEO is all about including keywords and search terms across your web pages that are likely to be used by your target audience to search for a painting business.
For example, if your business is based out of Richmond in Melbourne, just using keywords like ‘painters in Melbourne’ or ‘Melbourne painting services’ won’t cut it. Melbourne’s a big city, which is why the first thing you should do on the SEO front is to narrow your keywords down to your locality – in this instance, Richmond. This is also good practice from a competition standpoint. Keywords such as ‘painters in Melbourne’ are bound to be way more competitive than something like ‘painters in Richmond’.
- Create call-only ads
Painting services are unique products in terms of customisation. No two customers will require the exact same services, which is why it’s a great idea for painting businesses to run call-only ads. Call-only ads will display your contact number to your target audience and they can get in touch with you directly to state their requirements.
Of course, prospective customers aren’t likely to check out your website if they see only call-only ads. So remember to craft a dynamic advertisement strategy that combines call-only ads with other types of ads for maximum outreach and conversions. It’s quite easy to set up call-only ads and run them across platforms such as Google and Facebook.
- Rely on Facebook’s targeted ads feature
Facebook’s popularity makes it one of the best places to run your ads and the platform offers plenty of features so that you can customise your ads depending on your target audience. One of those features is targeted ads. This feature allows businesses to define their audience. A narrow definition will include details such as age, gender, location, relationship status, and interests. On the other hand, a broad definition will only include location details.
Both narrow and broad audience definitions have their pros and cons. A narrow definition would restrict the reach of your ads, but a broad definition will ensure that the potential reach of your ads is big. However, for a painting business that’s relatively new, it’s better to go with a narrow audience definition as it helps in targeting people who are likely to purchase the services on offer.
- Encourage customers to review your services
If you manage to impress your customers with your services, you should encourage them to write online reviews. Once you’ve got a fair few reviews to back up your services, don’t hesitate to promote those reviews to showcase your expertise and your ability to satisfy customers.
Remember, every business promotes itself, but when customers’ positive reviews become visible to your target audience, it conveys a simple message to them – you can be trusted.
So, apart from making sure that you have the right tools and equipment along with public liability insurance to cover you financially, make sure that your advertising strategy is on point.